The Consumer Becomes Consumed

When we buy into an idea, this ends up becoming an identity-substitute to elevate our self-worth, which is dependent on external validation.

When the dopamine rush we get from this misunderstanding of identity fades, we demand the next upgrade. We’re no longer independent; we are part of the vicious treadmill of existence.

Dependency is identity-capture. When a consumer buys into a trend, they’re adopting a pre-packaged narrative which offers the illusion of freedom through the illusion of choice.

Choosing between pre-approved models is merely selecting which brand owns our expression, and is designed to manoeuvre self-worth into vulnerability, making us ‘better’ consumers.

This cycle is a highly sophisticated trap engineered to remove personal sovereignty, as we follow the followers.

Pure consciousness is mutually independent.
🙂